Write a 'Car Configurator' CTA for a luxury sports car brand
Write a 'Car Configurator' CTA for a luxury sports car brand
Embedded Files
The Task:
Write a CTA for a car manufacturer with which the user can start a 'car configurator'.
The car manufacturer produces luxury sports cars.
The Task:
Write a CTA for a car manufacturer with which the user can start a 'car configurator'.
The car manufacturer produces luxury sports cars.
My process
My process
The image shows the design and the CTA that I came up with keeping in mind sound UX Writing principles. Just as an extra challenge to myself, I wanted the work to be my own as much as possible so I used Stability AI's DreamStudio AI Generator to generate the background; yep it's a completely original image! And yes it did take a lot of trial and error to get the image I had in mind, in case you were wondering.
Conducting Research
Conducting Research
I gathered feedback from the UX community and the general public. The feedback is as follows:
-'Build My Dodge' CTA does not seem to be the highlight. The 'View All Models' button was perceived as the primary button instead.
-'Drive Speed' & 'Drive Style' copy received praise for being catchy and attractive, but many complained about the font's readability and suggested fixing it by simply using bold type for the text.
Solution
Solution
How I solved the problems:
I switched the places and the button type for both buttons. "Build My Dodge" stands out more prominently now.
Changed the font type to bold and capitalized 'Speed' and 'Style' too. This significantly increased the readability and the design was able to pass WCAG guidelines.
Page updated
Google Sites
Report abuse